In New South Wales (NSW) Australia, we’ve had a long running road safety campaign called Stop, Revive, Survive. The campaign urges drivers who have a long journey ahead of them to stop every 2 hours for a short break - whether it’s to have a coffee and something to eat or to walk about and [...]
Did you know ‘provocation’ is an extremely effective way of helping you create new concepts?
And before you think I’ve gone absolutely mad - by ‘provocation’ I mean the lateral thinking tool developed by Edward de Bono!
Provocation is about breaking the way you think to help you create new thinking patterns. Huh? I can hear you [...]
Before my fingertips hit the keyboard to write this article, I had been sitting at my desk for at least 15 minutes with pen in hand and a very blank page in front of me (yes, I admit it, I still often handwrite my ideas and thoughts).
I knew what I want to say, it had [...]
