Infopreneurial excellence - what is it?

Have you ever wondered what separates the ‘men from the boys’ or ‘women from the girls’ in infopreneurial terms? What makes the ‘men and women’ more success than the ‘boys and girls’?

After pondering this for a while it seems to me these successful women and men have something in common.

They are willing to take risks. They take actions that have a real risk to achieve an advantage or benefit.

Is this you?

Taking risks doesn’t mean these successful infopreneurs haven’t done their homework. They have! Usually lots of it.

They know what they are doing (well most of the time…) because of seven key factors.

1. Opportunities don’t just land in their lap. They go out and find them. Successful infopreneurs are always on the hunt for opportunities and are always open to possibilities.
2. Once an opportunity has been found the infopreneur goes hunting for as much information about it as they can. How else can you work out if it’s worth the time, effort and money pursuing?
3. They use tools and techniques such as forcefield analysis, cost benefit analysis and so forth to help them evaluate the opportunity.
4. Decisions to go ahead (or not) are made based on both the upside (benefit) and the downside (cost). You need to understand both if you want to make an informed decision. ‘Gut feeling’ will only tell you so much!
5. Communication is key. A successful infopreneur is confident and competent as a communicator. It’s their business after all. They are about information and you must be able to communicate well in all the different forms to be effective.
6. Successful infopreneurs know how to convert opportunities and possibilities into profitable results.
7. And most importantly, they are persistent. They don’t let a non-success (my word for failure) to stop them. They learn from it and move on. They know dwelling on it is unproductive and pointless.

Does this ring true to you?