I’ve been reminded by a few people lately I haven’t posted anything to The Creative Infopreneur for a while. And it’s true.
It’s not that I haven’t thought about it, it’s just that I allowed other things to get in the way. Maybe that’s good, maybe not. It’s what happened…
I’ve been very busy starting up a new business called Small Business Clarity where I help small business owners be true to themselves, in their business and their life. I do this through my coaching and consulting services.
There is so much to do when setting up a business like:
- what name to call the business
- what colours and logo to use
- how to market the business
- setting up a website
- putting together the copywriting for the website
- get networking
- figure out pricing structure
- finding the clients
Fortunately I’ve learnt with my other business, Simple Synergy the necessity and benefit of not going it alone.
Particularly with marketing. What you think might work, does not always translate into what does work. So this time round I searched for and found an excellent marketing consultant, Angela at Ideas into Action and asked her to help me.
I can’t tell you what a relief it was. It was like a huge load had been taken off my shoulders. I could have put my own marketing plans together, researched the market, found what kind of logo and colours would work, but it would have taken me ages. And to be honest I wouldn’t have done as good a job and it would have taken me significantly longer to get the business up and running.
I’m writing about this because as creative entrepreneurs, as people who create things whether it’s design, writing, problem solving, idea generation, we need to learn when to let go. If you’re anything like me you like to know how things work and you want to do it yourself. Delegation or outsourcing is not easy.
But you need to learn to let go. To trust that someone else can do a better job than yourself, especially if it’s not your core passion and business. Don’t let it drain you of your creativity, you are too precious for that.
Take the risk and let go. You’ll be amazed at how liberating it can be.
Photo credit: 
photo credit: divemasterking2000
